IM+C, the agency led by Alberto Fernández, Founder and CEO

IM+C, the agency led by Alberto Fernández, Founder and CEO

IM+C, the agency led by Alberto Fernández, Founder and CEO, incorporates talents into the team at a time of many transformations. Founded in London eight years ago as a strategic consultant for international media in the English market, it opened an office in Barcelona, ​​with the aim of serving the market as a media agency specializing in developing and managing global and international campaigns. Today, IM+C is fully internationalized and has offices in Barcelona, ​​Madrid, London, Miami and El Salvador and a network of partner agencies in the main markets of America, Europe and China. Alberto reveals how “a young talent can, from his point of view, contribute his work and ideas to companies”. The company adapts to changes in the work model, the role of brands and expectations for the future.

** Answer the following questions ** .
What is IM+C and what goals does it have for the coming years? .

IM+C is a unique independent agency, fully integrated and committed to sustainability that offers a boutique service with a different way of working, under the same roof or working remotely, all projects are developed by a magnificent group of people who contribute their knowledge from their specialties to bring the best solutions to our clients’ problems.
All this without ego struggles, returns or P&L, since there is only one income statement for all the clients and countries with which we work, this gives great independence to the teams that leads us to be able to offer better results.

For the next few years, my goal is to consolidate the way of working and, above all, that the brands understand the positive of working “truly” integrated and with social responsibility. We are from the new generation of companies with a purpose and we will continue to grow with these criteria.

What is the hardest thing about being an independent agency? .

In all positions there are good and bad things, from my experience working in several agencies, the “indies” have a more positive balance in many aspects. Transparency, trust, flexibility and a better level of service, more personalized and tailor-made, are the main qualities of indie agencies. The most difficult thing is that you don’t have the financial “lung” of the big groups, for example, if you want to open a new office in a strategic country, the journey is always long before making a profit or reaching the “break even” and some they can allow them and others we can’t always.
Also access to global clients is much more complex from an independent agency.

What are the values ​​that a brand must have today to be successful with its consumers?

A brand must always understand who its consumer is now and in the future, understand them and adapt as soon as possible to their needs, because these are constantly changing and if a brand that is now in the “top of mind” of its consumer, fails to adapt , it will cease to be a reference brand for that consumer, that is what makes the world of marketing so complex, because consumers are individuals (social, but individuals) and do not change en bloc, which seems fine to a consumer now , trends, fashions and influences will lead you to other types of needs.
Obviously there are currently global trends, different for each “generation” of consumers, sustainability in a broad sense, climate change, transparency, technology, comfort, accessibility,…

. How has the company evolved with the pandemic?

Our company is relatively young, and the pandemic has helped us get to know each other better, align ourselves internally, and create processes that allow us to carry out the type of communication we have in mind for our clients.

We are creating a unique agency, fully integrated, sensitive to the environment and responsible for the issue of sustainability, with a different way of working. Since January 2021 we have doubled the workforce in all countries, and our turnover has grown by 150% in 2021 compared to 2020, thanks to our customers and their trust.

What is taking away from the expo. 2020 Dubai, without counting on the El Salvador pavilion prize?

For an advertising agency, the experience of conceptualization, design, audiovisual production, construction, and management of the entire pavilion for 6 months is something extraordinary, in the literal sense.
No pavilion at Expo 2020 (almost 200) or in previous expos was created or managed by a communication agency, hence the success of the El Salvador pavilion, understanding very well what the country wants to convey to the world, we were able to create an experience the only one that impacted hundreds of thousands of people who did not even know that the country existed.

• What has the Dubai World Expo award meant for IM+C?

Thanks to this project, awarded with a Gold for the interpretation of the theme, in the first presence of El Salvador in an Expo, we have been approached by several countries interested in being able to work together for the next Expo in Osaka in 2025.
We are preparing the best team of professionals so that our contribution to Expo 2025 is even better.

• Why is creativity so important in the agency’s work?

Creativity is important in all aspects of life, in business more, and in advertising agencies it is essential.
When our clients look for solutions, creativity always provides that plus that allows them to distinguish their products or services from the rest of their competitors.

• What projects are there in the short and long term?

Apart from Expo Osaka 2025, which is long-term but we are already working on it, we are preparing a great exceptional event in Central America and the Caribbean for next summer 2023, which we still cannot talk about due to confidentiality.

In addition to continuing to add value to our current clients, helping them find valuable technological solutions that allow them to grow their businesses and be more relevant in their communication to different targets.

• What sectors does the company cover and which ones do you want to promote?

We work for all kinds of sectors in different markets, although our international experience in dozens of countries for tourism/travel clients is remarkable.

• At what level is the company involved in society and the environment?

As previously indicated, IM+C is an agency deeply committed to sustainability and the environment, apart from the social policies that we apply to all staff, we are trying to apply the maximum of the SDGs, from sustainable mobility, ecological consumption and many more measures that will allow us to obtain BCorp certification in a very short period of time, as well as having launched the first green guide to advertising in Spanish to help agencies and production companies to be more responsible and take care of the planet.

What is the green guide?

It is a sustainability manifesto in the advertising profession, we have been working on it for months to help all companies measure and minimize the environmental impact in our campaign creation and content production processes. We also provide tools to offset emissions that cannot be avoided, very simple methods and tools to achieve zero emissions. To act with global responsibility professionally and personally.

How should the image of a CEO be before his agency?
Well, I think that as everyone would like, close, without arrogance, responsible in broad terms, innovative and brave.

Would you invest in new talent and entrepreneurs?
Of course we do, in fact, we help numerous entrepreneurs in their initial steps to help them build their companies, even before their friends or family trust their viability.

What is your opinion of Startups?
They are the ones that will move the economy of the future, the trades that do not exist will come from the hands of young entrepreneurs and visionaries, and not so young, who are designing the businesses that will come soon and adapting better to the needs of consumers, more technological , fast, conscious and changing.

“LUX Tenis leading luxury tennis services management company providing to private clients and hotels globally”

“LUX Tenis leading luxury tennis services management company providing to private clients and hotels globally

At LUX Tennis, we are dedicated to providing unforgettable moments and exceptional experiences, on and off the tennis court, with master coaches and ATP-listed professionals.

Managing all tennis-related activities, customized programs  and private training for clients in luxury resortdestinations or in personal requested locations, we are present in more than 30 destinations.


We have in-depth knowledge, experience, performance improvement training strategies that are being perfectly mixed and matched for tennis lovers globally, whether you are on holiday at a luxury resort destination, at your personal residence or you are seeking a private coach while at home, we are your go-to partner.

We offer a variety of exclusive tennis services, making sure that our clients have the best possible experiences.

Lux Tennis is a unique event that takes place in special places where you can live an unrepeatable experience playing tennis with the best legends in luxury destinations

Belmond Hotel, Mallorca

Our company is focused on understanding our client needs to ensure a unique experience on the tennis court, based on quality coaching and a personalized tennis program. For anyone that wants to start playing tennis, improving their existent skill set or wanting to prepare for an upcoming Pro tournament, we offer best in class training, delivered by current of former ATP level coaches.” Joan Soler, Founder & CEO of LUX Tennis. Lux Tennis is a unique event that takes place in special places where you can live an unrepeatable experience playing tennis with the best legends in luxury destinations with a perfect combination.

Swiss Tennis Legend Former World No. 1 Lux Tennis Star Event with David Ferrer at May 28th-29th 2022

In partnership with LUX Tennis, La Residencia, A Belmond Hotel, Mallorca is delighted to invite the former Spanish tennis star David Ferrer to run a special 2-day tennis event for the guests of this wonderful property. During his career, David Ferrer achieved his career-high singles ranking of World No. 3, won 27 ATP titles as well as 3 Davis Cup titles with Luxury Spain. He has reached the final at The French Open and was one of the most consistent top players on the tour.

Ita Mental Health Jaume Raventós Monjo General Director Korian Spain CEO of Ita Mental Health – Korian Spain.- Vice President of the Board of Directors of the Digital Health Association.

Ita Mental Health Jaume Raventós Monjo General Director Korian Spain CEO of Ita Mental Health – Korian Spain.- Vice President of the Board of Directors of the Digital Health Association.

“A person who runs a company in the position of CEO has a very important responsibility, work on the prevention and treatment of health, to give people and the planet a better quality of life.”
“We have a unique, proprietary and comprehensive model that works with all pathologies. Our treatment focuses on the person and their environment, with the family being a key player in the recovery process.

We have a multidisciplinary and specialized team (psychologists, psychiatrists, doctors, nutritionists, neuropsychologists, social educators and occupational therapists) with the aim of obtaining a high degree of satisfaction and trust from patients, family members and prescribers. We have the largest network of Mental Health centers in Spain with Hospitalization, Day Hospital and Outpatient Centers specialized in the different Mental Health disorders

• What does ITA Salud Mental contribute to today’s society?

We provide experience in the treatment of mental health illnesses through our professionals, and in the most appropriate spaces for the needs of each patient at all times. We also work through our Foundation in the field of prevention and promotion of healthy habits in mental health.
We firmly believe that our contribution should be aimed at both prevention and treatment.

• What mental health problems currently exist? Have any of them increased as a result of the pandemic?

The most prevalent continue to be anxiety and depression. Some disorders have appeared in the child and adolescent population that years ago were not in our centers, such as addictions to technology, or cases of problems related to bullying.
The pandemic has significantly increased mental health problems. Some publications speak of a 200% increase in child-juvenile emergencies, and the impact in adults, in emergencies is greater than 60%, it has also been published that with respect to depression, 3 times more cases have been found and in anxiety 4 times. more than the incidence figures of the World Health Organization.

• What can Ita offer as a differentiator from other types of centres?

ITA has a specialized treatment focused on each mental health problem, we specifically treat each disorder with highly specialized professionals and centers.In addition, we continuously improve our treatments with the contributions of our professionals and with technology, through the innovation policy with which we work at ITA

• What has the merger and acquisition of Ita by the Korian France group contributed to?

We have become part of the first European company in the care of the elderly and in mental health, with a network of centers distributed in 8 countries and with more than 65,000 professionals. This allows us to advance our knowledge, sharing experiences with other professionals from other countries, and improve faster.

It also allows us to grow continuously and rapidly.

• What does the ecosystem around Ita Mental Health contribute? (universities, technology partners…)

It allows us to advance in the improvement of our treatments from all perspectives and areas of knowledge. The collaboration between all the elements of the ecosystem allows us to address different areas such as training, innovation, or research, in a coordinated way, increasing our quality and adding value to the sector.

• What is your opinion of new entrepreneurs or Startups that work for the benefit of health?
Right now there are many, many startups in the health sector. I think we are experiencing a real boom, due in part to the impact of the pandemic.

Of all these startups, it is necessary to see how many really provide services or products of value. We are seeing the wheel invented several times…, but there are also some with possible clear contributions of value.


At Korian we already have a procedure to be able to evaluate which ones can contribute to us and which ones cannot, so it allows us to work with those that really offer us something that we can pass on to our patients and professionals in such a way that there is added value.

• How is Ita Salud Mental going to develop in the future? Are there new projects or approaches planned?

Our growth is going to be significant in the coming years, both in terms of new acquisitions and continuing to diversify and specialize our services. It is also our goal to have a footprint in those parts of Spain where we are not yet, without losing sight of international growth.

• What has it meant to receive the Pasteur Award for business excellence and assistance in mental health?

A recognition of the work well done by our teams of professionals during these years aAnd a motivation to continue working and improving.

• What is Digital Health Association, what goals and values does it contribute to today’s society thinking about the future?

The Digital Health Association was created by a series of professionals in the sector more than 7 years ago. Our initial objectives were to achieve a space where we could debate and advance in the knowledge of digital technologies applied to clinical processes.

Over the years we have become a benchmark for knowing the value that these technologies can provide, also for their implementation processes, and for training issues with different partners.

We are pleased to be able to have among our partners very different professional profiles that allow us to always have visions of the application of technology from different perspectives. So we have medical professionals, nurses, pharmacists, engineers, etc… who work in hospitals, primary schools, pharmaceutical companies, technology companies, universities, startups, consultants, etc… This mix of profiles is extremely rich in order to advance and improve our experience and knowledge.